With the joyous air and lights, the big fat festive season ‘Diwali’ is around the corner. Shopping is the soul of the festivities and with the significant Indian festival nearby, every market and e-commerce portals are flooded with money-spinning deals for gold, cars, utensils and electronics.
Dhanteras is one of the prosperous days in between this big five days Diwali fest. In literal terms ‘Dhan’ means wealth. It is a well-believed statement that investments made on this auspicious day are considered propitious for the people in the long run. While everyone is busy planning their purchases and investments this festive season, how about investing a bit towards your health? Every investment will soon or later fades out but an investment made in the name of your well-being will yield you endless benefits for today and many more years to come.
What is Project Streedhan?
While festivities take you towards the fancy things, here is this latest project called ‘Streedhan’ that is urging women all around India to pay close attention towards their health while investing in the intake of iron and foods rich in this nutrient. Streedhan is a social awareness campaign that is created by advertising agency FCB Ulka. It is started from the digital advertisement featuring women who are dressed in festive clothes consuming iron-rich food items such as almonds, spinach, pomegranate, fish, apple, and corn.
Motive and Initiation
The campaign is initiated by DSM (Dutch stated Mines), a Dutch multinational firm that has its branch and roots in health and nutrition. This recent initiative Project Streedhan is aimed at creating awareness about better health and well-being amongst the women. Streedhan project has been strategically planned to be launched before the Dhanteras so that they can encouragement women to not only invest in gold but also invest in iron.
India is one of the highest countries in the world in which women are suffering from anaemia. According to the data revealed by the campaign video, 50% of the women in India are suffering from anaemia.
Importance of Iron
Iron is an important part of haemoglobin. In the human body, haemoglobin is a mixture of about two-third of the body’s iron. If you are deficit in iron then your body lacks blood which further can create major problems in the body. Not only this, iron has other important functions too. Proper Iron intake helps maintain healthy cells, skin, hair, and nails. Iron is quint-essential in every human but in women it plays an exceptionally important role. Iron encourages a healthy pregnancy, increased energy, and better day to day performance. Iron deficiency is mainly found in females because they don’t take proper nutrition and ultimately take their health towards the IDA (iron deficiency anaemia). Low-iron levels is a house of many health problems and can also lead to serious health diseases.
The Recommended Daily Allowance (RDA) for iron is different in different people. Iron intake depends on a person’s age and sex.
- 9 to 13 years: 8 mg
- 14 to 18 years: 15 mg
- 19 to 50 years: 18 mg
- 51 years and older: 8 mg
- During pregnancy: 27 mg
- Lactating between the age of 14 and 18 years: 10 mg
- Lactating older than 19 years: 9 mg
- Legumes (tofu, tempeh, natto and soybeans)
- Beans and peas (chickpeas and sprouts)
- Nuts and seeds (pumpkin, sesame, hemp and flaxseeds)
- Vegetables (leafy greens, dried tomatoes, potatoes and mushrooms)
- Fruits (olives and berries)
- Whole grains (amaranth, oats and quinoa)
Iron is extremely important for the smooth functioning of many vital organs in the body like energy, gastrointestinal processes, immune system, and the blood circulation. The advantages of iron often go unobserved until a person becomes a deficit of it. The deficiency of iron can leads to anaemia and can also further cause fatigue, heart palpitations, pale skin, and breathlessness. Project Streedhan is a great initiative taken by Dutch state mines and we wish this project lead every woman of the country towards a great, happy and better health.