Fitbit to Collaborate with Bristol Myers Squibb for Atrial Fibrillation

By      21-Oct 2019       Read Time: 9 Mins

Fitbit to Collaborate with Bristol Myers Squibb for Atrial Fibrillation

Apple is known for its smartwatches whereas, Fitbit for its activity trackers! The latest features in Fitbit are blurring the tech boundaries. Moreover, Fitbit will be soon featuring inbuilt apps in its upcoming version.

On October 17 th , Fitbit announced its partnership with the pharma brand Bristol Myers Squibb to improve timely diagnosis for of atrial fibrillation for people with risk of stroke.

What is Atrial Fibrillation: Atrial fibrillation is irregular heartbeats or arrhythmia that can lead to heart failure or other complications. About 10-15% patients who have stroke also have a heart arrhythmia.

Versions of Fitbit Introduced

  1. In 2016, Fitbit Charge 2 and Fitbit Flex 2 were launched.
  2. In 2018, Fitbit Alta HR and Fitbit Iconic were introduced.

About The Collaboration
To match a feature available on rival Apple Inc Watch, Fitbit Inc is developing a method to detect irregular heart rhythm in time through a partnership with Bristol-Myers Squibb-Pfizer Alliance.

In August, Fitbit tied up with the Singapore government to provide fitness trackers and services in a health program that the company said could reach up to one million users and the company has been trying to push deeper into the healthcare space.

The collaboration between Fitbit and the Bristol-Myers Squibb (BMY) Pfizer (PFE) Alliance will provide the users with a means to not only to aware of whether they have AFib, but to also provide them with facts on the condition. The motive behind this feature was that the users would then be able to take the data from their Fitbit to their doctor/ health care provider and get themselves treated.

Using their built-in ECG sensors, the Apple (AAPL) Watch Series 4 and Apple Watch Series 5 can both detect AFib. The company previously worked with the FDA (U.S. Food and Drug Administration) to receive certification for its watches.

However, Fitbit is still working with the FDA to receive clearance to use its devices as a means to detect AFib.

Reviewing the previous deal, the company’s devices will carry a software that will help become the user aware of atrial fibrillation (the most common type of irregular heartbeat that increases the risks of stroke) after approval from the U.S. Food and Drug Administration.

Atrial fibrillation is prevalent in age group of 65 years and above and its prevalence is increasing worldwide, becoming major public health burden. Moreover, the related data is limited from our country as compared to Western countries.

Features of the Latest Model of Fitbit- Versa 2 (Launched in August)
COMFORTABLE FIT
The tapered silicone band is lightweight, flexible and durable.

 PREMIUM FINISH
The brushed anodised aluminium case is soft to the touch and seamless front to back.

WIRELESS SYNCING
Works with Bluetooth headphones & 200+ leading iOS and Android devices.

WATER RESISTANT TO 50 Meters
Water resistant up to 50 Meters, so you can wear your tracker in the shower, pool and beyond. Plus, it automatically tracks how long you’re swimming.

 AMAZON ALEXA BUILT-IN
Checks the weather, sets timer, control your smart home devices and more with Amazon Alexa.

MUSIC EXPERIENCE
Controls your Spotify app plus store and play 300+ songs on your wrist. Subscription required.

SLEEP SCORE
Based on your heart rate, this personally customised score helps you better understand your sleep quality each night.

 ESSENTIAL APPS
Instantly let you access your favourite apps for weather, sports and more.

NOTIFICATIONS & QUICK REPLIES
Get text, call, and calendar alerts & send quick replies. The feature works only when the phone is nearby and allows quick replies on Android only.

MULTI-DAY BATTERY
Gives 6+ days of battery life on a single charge.

 FITBIT PAY
Makes secure purchases at millions of stores around the globe and pays for transport—right from your wrist, no phone or wallet needed (check bank availability).

FITBIT APP
Gets the tracking, data, motivation and guidance you need to improve all in one place.

 24/7 HEART RATE TRACKING
Uses heart rate to better track calorie burn, optimises effort during workouts, see your resting heart rate trends and more.

AUTOMATIC ACTIVITY & SLEEP TRACKING
Calculate steps, distance, calories, floors climbed, active minutes & time in light, deep and REM (Rapid Eye Movement) sleep.

 FEMALE HEALTH TRACKING
Logs menstruation, records symptoms, gauges ovulation and discovers patterns in your cycle with the Fitbit app.

GUIDED BREATHING SESSIONS
Completes a 2 or 5 minutes guided breathing session right on your wrist and finds moments of calm throughout your day.

 ON-SCREEN WORKOUTS
Offers Fitbit coach workouts on your wrist that guides you through every single move. More workouts are available with a subscription.

 GOAL-BASED EXERCISE MODES
It has 15+ exercise modes of workouts like running, biking, swimming and yoga to get real-time stats during your workout.

REMINDERS TO MOVE
Gives personalised reminders throughout the day that help you reach your goals if you’ve been sitting too long.

REAL-TIME PACE AND DISTANCE
Connects to your phone’s GPS to see real-time pace and distance on your wrist and unfolds a map of your route in the app.

SMART TRACK®
Automatically recognises and records activities like running, sports & aerobic workouts.

 CARDIO FITNESS SCORE
Show a personalised cardio fitness score and tips to improve your fitness level over time.

The Final Note
Apple watch is more like a smart watch while Fitbit focuses on fitness with smart technology. We presented you with the detailed features of Fitbit and both these devices have received almost the same ratings with the users and experts across. Health is definitely getting smarter these days and the device you may want to choose totally depends on you!

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