Facebook Steps into Digital Healthcare Domain, Launches Tool for Check-up Reminders!

By      31-Oct 2019       Reading Time: 6 Mins

Facebook Steps into Digital Healthcare Domain, Launches Tool for Check-up Reminders!

Now, Facebook should be something you should check before your next health check-up as it seems more concerned about your health!

Facebook says it is working with the US health organizations to develop ‘Preventive Health’ Tool. This tool connects people to health resources and sends check-up reminders. The tool, launched first in the United States, is designed to help Facebook find affordable places to receive care, set reminders to schedule tests and mark when tests are completed.

Few resources required by the tool are provided by the American Cancer Society, the American College of Cardiology, the American Heart Association and the Centres for Disease Control and Prevention.

Facebook’s preventive health tool is currently limited to the US as of now. Facebook users can reach out for Preventive Health tool in the Facebook mobile app and find out check-ups that Facebook- partnered health organisations recommend. Recommendations will be based on personal information users provide.

Facebook has ensured privacy and safety when it comes to its preventive health tool. Data related to your schedule and test results are not shared with health organisation or Facebook itself. Facebook claims, adding that personal information about your activity in Preventive Health is not shared with third parties. Facebook also said it doesn’t show ads based on the information users provide in Preventive Health. However, liking Facebook pages of a health organisation or visiting a third-party preventive health website will serve you with Ads.

The leading social media platform’s initial focus is on the top two leading causes of death in the U.S.: heart disease and cancer — along with the flu, which affects millions of Americans each year.

In a statement, Dr. Richard Kovacs, the president of the American College of Cardiology mentioned that heart disease is the number one killer of men and women around the world and in many cases it is 100% preventable. “By incorporating prevention reminders into platforms people are accessing every day, we’re giving people the tools they need to be proactive about their heart health,” he added. Facebook will even guide users to resources on where to have the tests. One thing that the company will not do, Facebook assures potential users, is collect the results of any test. This will also ensure safety and privacy of the users.

The best part is that the personal information about your activity log in Preventive Health Tool is not shared with third parties, such as health organizations or insurance companies, so it can’t be used for purposes like insurance eligibility. This will keep the unnecessary spams and advertisement calls away.

Many of today’s leading health threats aren’t ones that science or medicine can solve alone. Changing trends in communication, advocacy and unequal access to care means we need new solutions and partnerships to overcome these global challenges," stated Freddy Abnousi, Head of Healthcare Research at Facebook.
Earlier feature was launched in India, Brazil, Bangladesh, Pakistan, and the US by Facebook. The feature that makes it easy to sign up as a blood donor on Facebook and lets you get notified when nearby blood banks are in need.

“So far, more than 50 million people have signed up to donate,” Abnousi mentioned. He said 20% of voluntary, walk-in blood donors are coming from Facebook, according to their blood bank partners in India and Brazil.

Using advanced technology for healthcare is a boon. Introduction of such new tools like this will empower users with instant access to information and resources they need to become a flu fighter in their own communities. Such innovative tools can help in improving public health situation and help us fight and be able to diagnose acute and even chronic illnesses beforehand. This will ensure proper timely treatment and recovery from the disease.

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